This past week is one of my favorites in the entire year. Usually, I have to wait two weeks after the NCAA Men's Basketball Tournament in order to watch the next sporting event on my list, The Masters. However, what most people do not know who only watch the four major golf tournaments in the year is that The Masters is a tournament that is typically laxed when it comes to who they allow to advertise during the tournament. The big players this year were AT&T, Exxon Mobile, IBM, and a few others. Other than that, it was all about the players sporting their sponsors in order to get some recognition. I'm also glad to say that 50 minutes out of an hour of coverage was full Masters coverage.
So, what do you think? Is The Masters way of marketing successful? Most notice that during the tournament they are rarely disturbed with commercials unlike the NCAA Basketball Tournament. Is simply choosing to 'underbrand' a way to stand out? Let me know your thoughts. I have always thought that this tournament was an interesting one to watch. By the way Congrats Mr. Mickelson, and Tiger welcome back.
Till next time,
-Brad
About Me
- Brad
- I am currently a student at Marian University and on the job hunt. I am all about reading good books, discussing philosophy and learning about other people's business ideas. I also love challenges be them mental or physical. I am a pretty open and spiritual person with some views of my own to share. I also sometimes enjoy going out to karaoke with friends.
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